PROJECT OVERVIEW
PROJECT OVERVIEW
Dance Eko is a vibrant music festival in Lagos featuring Afrobeats, House, Amapiano, and Electronic music alongside games, food, and attractions. I was tasked with designing their festival website on a tight one-week timeline to support ticket sales and event promotion. The site served as the primary touchpoint for festival-goers to discover lineups, purchase tickets, and get event information.
Dance Eko is a vibrant music festival in Lagos featuring Afrobeats, House, Amapiano, and Electronic music alongside games, food, and attractions. I was tasked with designing their festival website on a tight one-week timeline to support ticket sales and event promotion. The site served as the primary touchpoint for festival-goers to discover lineups, purchase tickets, and get event information.
Dance Eko is a vibrant music festival in Lagos featuring Afrobeats, House, Amapiano, and Electronic music alongside games, food, and attractions. I was tasked with designing their festival website on a tight one-week timeline to support ticket sales and event promotion. The site served as the primary touchpoint for festival-goers to discover lineups, purchase tickets, and get event information.
ROLE
ROLE
Product Designer
Product Designer
Product Designer
DURATION
DURATION
1 week, November 2025.
1 week, November 2025.
1 week, November 2025.
DELIVERABLES
DELIVERABLES
Single-page responsive festival website design
Single-page responsive festival website design
Single-page responsive festival website design
Scroll to view the full landing page
Scroll to view the full landing page
PROBLEM STATEMENT
PROBLEM STATEMENT
Detty December was coming
Detty December was coming
Detty December was coming
Dance Eko needed a website that would capture attention in Lagos’ competitive festival scene, communicate essential information clearly, build excitement, work seamlessly on mobile where young festival-goers browse, and visually reflect the event’s bold, inclusive energy.
Dance Eko needed a website that would capture attention in Lagos’ competitive festival scene, communicate essential information clearly, build excitement, work seamlessly on mobile where young festival-goers browse, and visually reflect the event’s bold, inclusive energy.
Dance Eko needed a website that would capture attention in Lagos’ competitive festival scene, communicate essential information clearly, build excitement, work seamlessly on mobile where young festival-goers browse, and visually reflect the event’s bold, inclusive energy.
CLIENT BRIEF
CLIENT BRIEF
Understanding the vision
Understanding the vision
Understanding the vision
Dance Eko drew inspiration from Afro Nation and Coachella—bold, festival-forward experiences. They needed ticket flows, lineup displays, event logistics, and contact information, unified by an energetic, inclusive brand personality that felt unmistakably Lagos.
Dance Eko drew inspiration from Afro Nation and Coachella—bold, festival-forward experiences. They needed ticket flows, lineup displays, event logistics, and contact information, unified by an energetic, inclusive brand personality that felt unmistakably Lagos.
Dance Eko drew inspiration from Afro Nation and Coachella—bold, festival-forward experiences. They needed ticket flows, lineup displays, event logistics, and contact information, unified by an energetic, inclusive brand personality that felt unmistakably Lagos.
USER GOALS
USER GOALS
Evaluating the jobs to be done
Evaluating the jobs to be done
Evaluating the jobs to be done
Users had five key tasks:
Users had five key tasks:
Users had five key tasks:
Scan the lineup to decide if the festival matched their taste
Compare ticket pricing to choose the right tier for their budget
Check event details to confirm they could attend
See the full experience offered
Purchase tickets seamlessly without dropping off
SOLUTION: FEATURE 1
SOLUTION:
FEATURE 1
Bold, eyecatching hero section
Bold, eyecatching hero section
Bold, eyecatching hero section
The hero featured bold illustrative graphics for instant impact, essential details (name, date, CTA) above the fold, and a looping promotional video.
The hero featured bold illustrative graphics for instant impact, essential details (name, date, CTA) above the fold, and a looping promotional video.
The hero featured bold illustrative graphics for instant impact, essential details (name, date, CTA) above the fold, and a looping promotional video.
SOLUTION: FEATURE 2
SOLUTION:
FEATURE 2
Playful ticket cards
Playful ticket cards
Playful ticket cards
Visually distinct ticket cards with illustrative elements made each tier clear, showcasing pricing, benefits, and availability while enabling easy comparison between General Admission, VIP, and VVIP—each with bold CTAs for immediate purchase.
Visually distinct ticket cards with illustrative elements made each tier clear, showcasing pricing, benefits, and availability while enabling easy comparison between General Admission, VIP, and VVIP—each with bold CTAs for immediate purchase.
Visually distinct ticket cards with illustrative elements made each tier clear, showcasing pricing, benefits, and availability while enabling easy comparison between General Admission, VIP, and VVIP—each with bold CTAs for immediate purchase.
SOLUTION: FEATURE 3
SOLUTION:
FEATURE 3
Progressive lineup reveal
Progressive lineup reveal
Progressive lineup reveal
The lineup unveiled artists progressively through visual photo cards, building anticipation and encouraging repeat visits as the festival approached.
The lineup unveiled artists progressively through visual photo cards, building anticipation and encouraging repeat visits as the festival approached.
The lineup unveiled artists progressively through visual photo cards, building anticipation and encouraging repeat visits as the festival approached.
SOLUTION: FEATURE 4
SOLUTION:
FEATURE 4
Festival map guide
Festival map guide
Festival map guide
A dedicated section showcased non-music attractions using icons and illustrations for food, games, and side activities—appealing to attendees seeking the full festival experience beyond just the lineup
A dedicated section showcased non-music attractions using icons and illustrations for food, games, and side activities—appealing to attendees seeking the full festival experience beyond just the lineup
A dedicated section showcased non-music attractions using icons and illustrations for food, games, and side activities—appealing to attendees seeking the full festival experience beyond just the lineup
SOLUTION: FEATURE 5
SOLUTION:
FEATURE 5
Footer
Footer
Footer
The footer featured clear contact information for support, social media links for ongoing engagement, and a scannable layout that stayed clean and organized.
The footer featured clear contact information for support, social media links for ongoing engagement, and a scannable layout that stayed clean and organized.
The footer featured clear contact information for support, social media links for ongoing engagement, and a scannable layout that stayed clean and organized.
RESULT AND IMPACT
RESULT AND IMPACT
Mission Accomplished
Mission Accomplished
Mission Accomplished
The design launched on time within the one-week deadline and became Dance Eko’s primary ticket sales platform—processing 100% of festival purchases while successfully communicating all event information through a single-page experience.
The design launched on time within the one-week deadline and became Dance Eko’s primary ticket sales platform—processing 100% of festival purchases while successfully communicating all event information through a single-page experience.
The design launched on time within the one-week deadline and became Dance Eko’s primary ticket sales platform—processing 100% of festival purchases while successfully communicating all event information through a single-page experience.
Post Festival
Post Festival
Post Festival
The site was taken down following the event, having achieved its core purpose—driving all ticket sales and building awareness—with positive reception from festival-goers and the Dance Eko team.
The site was taken down following the event, having achieved its core purpose—driving all ticket sales and building awareness—with positive reception from festival-goers and the Dance Eko team.
The site was taken down following the event, having achieved its core purpose—driving all ticket sales and building awareness—with positive reception from festival-goers and the Dance Eko team.
What I Learnt
What I Learnt
What I Learnt
Dance Eko needed a website that would capture attention in Lagos’ competitive festival scene, communicate essential information clearly, build excitement, work seamlessly on mobile where young festival-goers browse, and visually reflect the event’s bold, inclusive energy.
Dance Eko needed a website that would capture attention in Lagos’ competitive festival scene, communicate essential information clearly, build excitement, work seamlessly on mobile where young festival-goers browse, and visually reflect the event’s bold, inclusive energy.
Dance Eko needed a website that would capture attention in Lagos’ competitive festival scene, communicate essential information clearly, build excitement, work seamlessly on mobile where young festival-goers browse, and visually reflect the event’s bold, inclusive energy.